George Takei has built a social media following because his content is worth following. The majority of his posts to Facebook are funny, tongue-in-cheek photos that get shared so often, even if you don’t follow the former Star Trek star,…

The permanence of print was a selling point and a sticking point in traditional media. Emerging media may be more changeable and forgettable, but it has its own problems. Privacy and lack of, generates big data for marketers. But privacy…

The selfie, a quick snap of your beautiful face (ok the duck face isn’t beautiful on anyone), has evolved into taking a photo of yourself doing something crazy. There’s a Selfies Olympics where people pose in outlandish ways to pose. But…

When an events such as the FIFA World Cup, happen every four years, we can see how time and technology have changed us. Social media, though extremely popular in 2010, didn’t quite have its bearings as a tool to change the…

It used to be you would have to spread the word about a cause using guerilla tactics like finding similarly minded people at groups that had similar goals. I think they called it networking, the social part was obvious. Today…

There’s been a lot of buzz on Facebook and Twitter regarding the recent announcement that Starbucks Corporation will help its “partners” finished their bachelor’s degree. For years Starbucks has been a well, star in deftly using social media to push…

How many times have you said, “I found this really cool website.” … but what makes it really cool? And more importantly, how does it help a business. Is it the ease of use, what it actually does or that it…

When does marketing to kids become predatory? Children’s purchasing power is  enormous and can be a tempting prospect for any business. Nickelodeon knows the power of children. The network launched on April 1, 1979 and has become a powerhouse in…