Monthly Archives: June 2014

Social Media Scores Big with World Cup

When an events such as the FIFA World Cup, happen every four years, we can see how time and technology have changed us. Social media, though extremely popular in 2010, didn’t quite have its bearings as a tool to change the

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Hashtag Activism

It used to be you would have to spread the word about a cause using guerilla tactics like finding similarly minded people at groups that had similar goals. I think they called it networking, the social part was obvious. Today

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Starbucks Uses Social Media to Spread the Word About Scholarships

There’s been a lot of buzz on Facebook and Twitter regarding the recent announcement that Starbucks Corporation will help its “partners” finished their bachelor’s degree. For years Starbucks has been a well, star in deftly using social media to push

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Building a Brand With a Really Cool Website

How many times have you said, “I found this really cool website.” … but what makes it really cool? And more importantly, how does it help a business. Is it the ease of use, what it actually does or that it

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Nick Knows the Power of Marketing to Kids

When does marketing to kids become predatory? Children’s purchasing power is  enormous and can be a tempting prospect for any business. Nickelodeon knows the power of children. The network launched on April 1, 1979 and has become a powerhouse in

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