Nick Knows the Power of Marketing to Kids

When does marketing to kids become predatory?

Children’s purchasing power is  enormous and can be a tempting prospect for any business. Nickelodeon knows the power of children. The network launched on April 1, 1979 and has become a powerhouse in marketing to children. It was among the first networks to launch a website. Today that site offers games, videos, music and an online community for children. If you have kids, then your home has a Nickelodeon someone in it.


Blues Clues.


Big Time Rush.

You can resist all you want. But your children will know Nick and its intoxicating shows.

More than producing programming that leaves children clamoring for more, Nick is connecting the dots between children and their purchasing influence over their parents.

Christian Kurtz writes about the “International GPS: Kids’ Influence,” a study from Nickelodeon that looks at the family dynamics of purchase decisions. 

Key Findings:

Parents and children relationships are closer.

Decisions are made collaboratively.

“A majority of parents seek and consider their kids’ input about purchases: 71% of parents in the U.S. and 94% of parents internationally talk to their kids prior to buying something.”

And children are included in 85 percent of decisions about fast food.

Guess what Nickelodeon refuses to pull from its advertising?

While Disney has agreed to pull junk food promotions from its lineup, Nickelodeon is going ahead. Nickelodeon has done the research, it knows kids are impressionable and they influence 85 percent of the fast food purchasing decisions. It can reap the benefits of being one of the few networks willing to sell junk food to kids. Never mind the childhood obesity epidemic.

Again, when does marketing to children become predatory? When do we stop promoting and start protecting children?


Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Emerging Media and the Market ... from the eyes of a Graduate Student

Join me on my journey as I discuss the different trends in emerging media today


A discussion on emerging media trends.

sound of muses

andy flick


A look into the world of Emerging Media through the eyes of a grad student

The Digital Media Debate

Where Interactive and Ideas Intersect.

Last Media Standing

Following the race of competing emerging media trends

%d bloggers like this: