The selfie, a quick snap of your beautiful face (ok the duck face isn’t beautiful on anyone), has evolved into taking a photo of yourself doing something crazy. There’s a Selfies Olympics where people pose in outlandish ways to pose. But is the selfie a good marketing tool? Yes. GoPro has used one man’s epic selfie to show just what its cameras can capture. There are amazing shots, which demonstrate the product’s capabilities and make the wanderlust in all of us a little bit stronger.
According to the Marketing Cloud Blog from January 2013 to December 2013, the number of brands using selfies on Facebook and Twitter increased from 18 to 390, and selfie contests increased from 265 to 988. Social media is spawning the selfie media, which centers on you, yourself and all about you. It borderlines on another word: selfish.
When does the fascination of ourselves go from self-involvement and customer engagement to self-obsession?
Is there a line in the sand and can you picture yourself crossing it?